Spotify

2022 Wrapped

2022

Creative Direction
Design Direction
UX
Visual Design
Motion

A campaign built on monograms, a cohesive set of distinct layer combinations that have different characteristics; representing multiplicity and plurality in a post-pandemic world where nobody knows what's cool anymore.

Wrapped2022_Loader_v2
Wrapped2022_MarqueTransition_v1
ARTIST-INTRO
Wrapped2022_Transition_v1-3
Wrapped2022_Globe_Animation_v5
Wrapped2022_HoverState_v2
Wrapped2022_PersonalityGenerator_v2
Wrapped2022_PersonalityGenerator_v1
Wrapped2022_Interactions_v6